Hello! My name is Elyse...

...and I'm a graphic designer and lifelong sewer/quilter, living in Memphis, Tennessee. I began making Primtone color swatch toys - a set of baby teethers that are inspired by the real-life color swatches used in the creative industry - when I struggled to find unique, personal baby shower gifts for design-minded friends and family. Formerly a product designer for Target, I casually sold the toys on Etsy for a few years, and then officially launched Prim Society in 2014, adding mini quilts, baby bibs, and other items to the shop. Since then, I've been building my brand at local and national handmade markets and selling wholesale to brick and mortar shops.

What started as a shop of brightly colored, quality, handmade items for baby, is growing to include design-forward decor for kids and all ages. Whether you are a designer yourself or just someone with an aesthetic eye, my goal is to make beautiful, functional items for every space in your life.

As Prim Society grows, one thing will remain the same: I will never market anything that I wouldn't want to give, or receive, as a gift myself - high quality, modern, functional products that compliment your taste and your style.

Uppercase Magazine
Brit + Co.

Be sure to sign up for Prim Society's email newsletter to receive special discounts and exclusive first looks at new products! Follow along on social media for additional news, updates, and behind the scenes peeks.